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What is MOSQUAM?

MOSQUAM start screen
MOSQUAM is an electronic tool for continuous examination and evaluation of compliance with defined standards. This occurs by measuring all performance- and product-related quality criteria along a pre-defined added value and service chain either open or covered in the form of a Mystery Check.
MOSQUAM examines and evaluates all touch-quality (software) and tech-quality aspects (hardware) of a company and a service chain and automatically generates a results protocol which percentagedly illustrates the completion of all standards and neutrally and objectively rates the different quality characteristics.
The MOSQUAM-protocol displays all weakly fulfilled quality standards as well as problem cases as “critical incidents” (aspects, in which the result of the current rating represents less than a predefined minimum of points) in the form of checklists. The repeatability of the checking enables the demonstration of comparable time series which document the process of development.

Quality criteria
Measurement of quality criteria is effected on the basis of a multiplicity of questions. They are deposited in MOSQUAM in the form of a catalogue and are classified into flexibly definable categories. This Standard-Quality-Catalogue as well as the categories are utterly variable and can be changed and amended at any time. As hereby one can quickly react to changes in processes and functions, actuality and flexibility are ensured for rating the service chain. The quality criteria are being reviewed by closed questions and via multilevel potentials.
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More about "quality measurement" and "critical incidents":

Benkenstein, Martin; Güthoff, Judith (1998): Methoden zur Messung der Dienstleistungsqualität, In: Bruhn, M.; Meffert, H. (Hrsg.): Handbuch Dienstleistungsmanagement, Wiesbaden 1998 (GERMAN)
Grönroos, Christian (1983): Innovative marketing strategies and organization structures for service firms, In: Berry, L.L.; Shostack, L.; Upah, G.: Emerging perspectives on services marketing, American Marketing Association, Chicago 1983
Hentschel, Bert (1992): Dienstleistungsqualität aus Kundensicht. Vom merkmals- zum ereignis-orientierten Ansatz, Wiesbaden 1992 (GERMAN)
Parasuraman, A.; Zeithaml, Valarie A.; Berry, Leonard L. (1985): A Conceptual model of service quality and its implications for further research, In: Journal of Marketing 49, 1985