What is MOSQUAM?
MOSQUAM is an electronic tool for continuous examination and
evaluation of compliance with defined standards. This occurs by
measuring all performance- and product-related quality criteria along
a pre-defined added value and service chain either open or covered
in the form of a Mystery Check.
MOSQUAM examines and evaluates all touch-quality (software) and tech-quality aspects
(hardware) of a company and a service chain and automatically generates a
results protocol which percentagedly illustrates the completion of all standards
and neutrally and objectively rates the different quality characteristics.
The MOSQUAM-protocol displays all weakly fulfilled quality standards as well as
problem cases as “critical incidents” (aspects, in which the result of the
current rating represents less than a predefined minimum of points) in the form
of checklists. The repeatability of the checking enables the demonstration of
comparable time series which document the process of development.
Quality criteria
Measurement of quality criteria is
effected on the basis of a multiplicity of questions. They are deposited in
MOSQUAM in the form of a catalogue and are classified into flexibly definable
categories. This Standard-Quality-Catalogue as well as the categories
are utterly variable and can be changed and amended at any time. As hereby one
can quickly react to changes in processes and functions, actuality and
flexibility are ensured for rating the service chain. The quality criteria are
being reviewed by closed questions and via multilevel potentials.
Do you want to know more about MOSQUAM?
Just ask us! We would like to present to you individually MOSQUAM and its
advantages.
More about "quality measurement" and "critical incidents":
Benkenstein, Martin; Güthoff, Judith (1998): Methoden zur Messung
der Dienstleistungsqualität, In: Bruhn, M.; Meffert, H. (Hrsg.): Handbuch
Dienstleistungsmanagement, Wiesbaden 1998 (GERMAN)
Grönroos, Christian (1983): Innovative marketing strategies and
organization structures for service firms, In: Berry, L.L.; Shostack, L.;
Upah, G.: Emerging perspectives on services marketing, American Marketing
Association, Chicago 1983
Hentschel, Bert (1992): Dienstleistungsqualität aus
Kundensicht. Vom merkmals- zum ereignis-orientierten Ansatz, Wiesbaden
1992 (GERMAN)
Parasuraman, A.; Zeithaml, Valarie A.; Berry, Leonard L. (1985):
A Conceptual model of service quality and its implications for further
research, In: Journal of Marketing 49, 1985